Marketing Specialist

Our client is looking for Marketing Specialist

Qualifications:

Experience: 3+ years of experience in marketing operations, with a proven track record of success. Technical Skills: Proficiency in using APIs, Zapier, Calendly automations, and GoHighLevel for automation and streamlining of internal processes

Communication Skills: Excellent verbal and written communication skills in English. 

Analytical Skills: Strong analytical skills to evaluate campaign performance in Facebook/Instagram ads, YouTube Ads, LinkedIn Ads, and identify areas for improvement. 

Longevity: Demonstrated longevity in previous roles is a must, with at least 2+ years at a company. Job hoppers will not be considered. 

Additional Skills: Experience with LMS is advantageous, specifically Kartra.

Responsibilities:

Marketing Automation Management: Manage marketing automation flows in GoHighLevel, ensuring database accuracy and analyzing campaign performance. 

Operational Efficiency: Maintain efficient marketing operational processes and resolve any bottlenecks

Automation and Streamlining: Set up new automations and integrations through Zapier to streamline internal operations

Performance Analysis: Regularly analyze campaign performance and provide insights to optimize marketing strategies. 

Communication and Collaboration: Work closely with the marketing and sales teams to ensure seamless operations and effective communication. 

LMS Experience: Experience with Learning Management Systems (LMS), specifically, Kartra, is advantageous.