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Holland and Barrett International Limited
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Nuneaton, Warwickshire
Campaign Manager
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Job Type: Full-time |
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Overview
Campaign Manager The purpose of this role is to develop and deliver customer focused communications and content consistent with the H&B brand proposition , that drives growth and maintains brand health. Main Responsibilities: Campaign lead responsible for delivering TTL customer led communication and content that supports business priority campaignsand drives positive ROI Accountable for overall timing plans and delivery of campaigns on time –inform Head of Accountable for creation and delivery of relevant channel briefs and RTBs –consult Head of Accountable for total media planning and effectiveness, including budget management –consult Head of Accountable for creative integration across all marketing channels –consult Head of Accountable for production of integration decks for key meetings –consult Head of Responsible for AV production including as relevant, shoot preparation, media buying briefs, creative feedback and research pre and post campaign –consult Head of Responsible for liaising with all marketing teams to ensure that we create and curate content which is aligned to the business plan Responsible for trading the plan and monitoring results in line with set KPIs in order to optimise media and creative on a weekly basis Responsible for setting up/attending key meetings (e.g. Project Meetings, CPG, mock shops, cross channel) Informing Senior Marketing Managers on campaign progress at agreed milestones Brand guardianship Accountable for the production of PCAs, capturing learnings and reviews to help withcontinuous improvements Develop and coach ME The Person Customer led marketer with attention to detail and striving for brand consistency PO management Creative eye and ability to deliver clear customer communications for all channels as required